A Suprisingly Accurate Guide To Successful Advertising From 1885 By Thomas Smith

A Surprisingly Accurate Guide To Successful Advertising From 1885 By Thomas Smith

A Surprisingly Accurate Guide To Successful Advertising From 1885 By Thomas Smith

How many times does a potential lead need to see your message before they decide to make a purchase? There are many different answers to this question since it depends on demographic and the quality of the advertisement, but most people settle on 3 to 7 times.

In 1885, Thomas Smith published Successful Advertising, a pamphlet that broke the down the thought process of your prospective lead. Both funny and insightful, many of the points still ring true today.